Poultry breeding: ‘Feed conversion is king’
Hubbard’s managing director, Olivier Rochard, says matching the right bird to the right market is key. Photos: Hubbard
Hubbard’s managing director, Olivier Rochard, says matching the exact hen to the exact market is important. Photos: Hubbard

Breeding organisation Hubbard invests 1 / 4 of its turnover in R&D. “A number of third of that goes to enhancing the sluggish or slower-growing strains, the ‘premium part’,” says managing director Olivier Rochard. “Our householders, the family-owned agency, EW Group, are devoted to investing in our enterprise to boost effectivity, forestall sickness challenges resembling hen flu, and assure security of present to our prospects.” In an interview, Poultry World spoke to Rochard to look out out

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